Survey Overview


Surveys that provide intelligent insight and strategy are the hallmark of our work.  We succeed in both the art and science of excellent survey research by combining our decades of experience conducting surveys with our principals' methodological expertise.  Abacus Associates' clients have their project goals met with speed, reliability, and on budget.


Our surveys, and our quantitative research more generally, reach across the full range of audiences—voters, consumers, members, stakeholders—and the full spectrum of subject matter, including but not limited to organizational, retail, corporate, policy, and elections. Our surveys can be major benchmark studies that provide major direction to an organizations key functions or brief tracking studies that provide immediate insight.


The type of survey—live telephone interview, online, or mail—depends on the organization's goals and may include a combination of surveys that best reach the audience. We customize every project according to what the client wants, the availability of representative lists of target audiences and the nature of the research.


Abacus Associates manages the entire survey process for our clients:

  • Study design
  • Questionnaire development
  • Sample
  • Interviewing
  • Analysis and reporting