Defining Market Segments


Organizations become stronger when they know their target markets and effectively leverage that knowledge into better products and a better return on their marketing investments.  In fact, organizations rarely are able to succeed without a clear understanding of customer segments and how their products and services meet those needs. Abacus Associates work with their clients to determine customer needs and the appropriate segmentation strategy based on those needs which can include demographics and psychographics, product and service type, geography and market channel.