Knowing How Your Consumers Listen, Think, Act, Live & Communicate


The consumer experience is a critical driver of the consumer lifecycle and we help companies explore each angle of the experience.  Customer satisfaction and drivers of satisfaction are critical elements that we track and model.  Too often, satisfaction research focuses on the purchase (or post-purchase) component of the consumer lifecycle.  Abacus also helps companies understand the pre-purchase phase as much as they do the purchase and post-purchase phase.  While it is always helpful to know who buys a product or service, how and when they buy it, their experience in the process, and their post-purchase satisfaction, it is also important to know who did not buy it and why.