Developing & Managing Your Brand


Abacus Associates helps organizations develop and leverage their brands.  For some organizations, this process starts with an audit of how their brand is seen through the prism of customers, employees, and stakeholders. As such, the brand audit is both an internal process and an external, customer-focused process.


Most organizations are not seeking a brand audit alone, rather they look to Abacus to help them understand how best to position (or re-position) their brand vis-à-vis competitors.  From this positioning analysis, Abacus can guide your organization through the need for new products, new consumer segments, or even new brand concepts (including logos). 


For our clients, the (re)development of the brand is only the beginning.  We create strategies and methodologies for tracking the brand over time and tracking the organization's reputation along with it.