Market Research


Abacus Associates provides a full range of market research services that are customized to meet your organization's needs. Our experience is broad enough to include large corporations trying to expand their position as well as smaller regional organizations looking to cement their foothold. Our work spans multiple sectors including insurance, retail, health care, engineering, software, nonprofit and media. While our experience is broad and deep, we intentionally remain a firm small enough to meet your organization's individual needs, without cookie cutter research designs and deliverables.