Traditional Focus Groups

 

Traditional focus groups usually consist of a limited number of participants (e.g., 10) seated around a table led by a moderator for about two hours. This occurs in an enclosed room, with any observers behind a one-way mirror or viewing remotely in another room. We have conducted hundreds of such groups across the country—of consumers, voters, parents, members, stakeholders, elites, and any number of targeted demographic subgroups. We have done them in some of the finest facilities in the country as well as in areas where no such facilities exist.