Election Campaigns

 

The following are handouts from previous Campaigns and Elections seminars or articles we have published in Campaigns & Elections magazine:

 

Conducting Surveys and Focus Groups in a Political Campaign
A handout from our Campaigns and Elections seminars on how to develop an effective campaign strategy and message using surveys and focus groups.

 

Beating Paper

An article we wrote for Campaigns and Elections that explains our successful campaign to defeat a ballot initiative that would have expanded the practice of clearcutting in Maine's North Woods. This is a great example of how a research-driven message and targeting strategy can build support for an initiative—despite being outspent 8-to-1 by the opposition.

 

What Candidates Say About Campaigning

An article we wrote for Campaigns and Elections that covers candidates' perspectives on the campaign process, based on interviews with 10 candidates who have run for a variety of offices in previous elections.  This project was sponsored by Campaigns and Elections and the Center for American Politics and Citizenship at the University of Maryland, funded through a grant from The Pew Charitable Trusts.

 

Watching Debates: A Focus Group Analysis of Voters

An article we wrote for Campaigns and Elections that covers voter opinion on candidate debates and how they should be improved. It is based on focus groups we conducted in Virginia and New Jersey.  This project was part of the Debate Standards Advisory Project, sponsored by the Center for American Politics and Citizenship at the University of Maryland, funded through a grant from The Pew Charitable Trusts.